When launching a new small business or working hard to grow an existing one, we can get so caught up in looking for ways to promote our business and bring in revenue, that we can forget one of the most important factors in our short and long-term success: what it... Leadership is a subject that has fascinated and challenged me for years. And the older I get the more important I see it as being. Early in my career leading was more about being ‘the boss’, the one in charge who made the important decisions. The one who kept people... As a small business owner, one of my personal challenges is following up with potential new business after providing a proposal/quote. It’s easy for me to assume, when I haven’t heard back from a client, that: they don’t want to deal with me,... What is the value of an existing customer in today’s online world? For years we’ve heard it said that it costs more to develop a new customer than it does to retain an existing one. (I’ve been guilty of spreading, and believing, this rumour.) But is... It isn’t enough to have a pretty face today – or a beautiful website or Facebook Page for that matter. If our brand has a value that is only skin deep or only an outward facade, we may attract an initial following, but don’t expect them to hang around for the long... As a small business owner I’m grateful for those occasions when I experience poor customer service. Unfortunately, they happen way too often. But I’m grateful for those occasions nonetheless because, when I’m on the receiving end of poor service, it... error: Content is protected !!
