Things To Watch For When Boosting Posts On Your Facebook Page

Boosting posts on your Facebook Page? If so, there are things you need to pay attention to, to make sure you’re not overpaying, that your call-to-action works and that you’re reaching the right audience in the Facebook news feed. Boosting Posts To-Do List...

The Impact of Blogging on Your Website

    Blogging can play an important role in driving search engine traffic and social media traffic to your website. According to a Hubspot resource on blogging … An Introduction to Business Blogging (click to download)  … those that blog have: 55%...

Building Your Brand: It’s About Much More Than Your Logo

The importance of our customers’ experience with our business, when building a successful brand shouldn’t be underestimated. The customer experience has always been important. But it is even more important today. Because consumers can so easily share...

Employee Engagement: Is Being Satisfied Enough?

The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article in 2014 titled, “Employee Satisfaction Doesn’t Matter”. The title alone may cause some to cringe and gasp, especially if one doesn’t read the article in its entirety. I...

The Key To Building Strong Customer Relationships

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Savvy business people understand the role excellent customer service plays in the success of their business. They understand that...

9 Social Media Basics for Small Business

Data from Pew Research shows how social networks have grown dramatically in the last decade! It helps us see why it is important for business owners (and salespeople, artisans, educators, theologians, etc.) to take social media seriously. Taking social media seriously...