Why You May Want To Pay For Facebook

n Jeff Bullas’ highly popular 2014 article “Why You Should Forget Facebook” he asked the following questions: “Are you chasing likes for your brand page? Paying for fans?” He then noted “Maybe it’s time to stop.” I agree with...

Facebook For Small Business: Is It Worth It?

Many small businesses struggle with the question: “Is Facebook really worth it?” They struggle before they create their Facebook Page and shortly after they create one, once the reality of the challenges of reaching potential customers on Facebook sinks...

6 Ways To Establish Brand Continuity In Social Media

[Brand continuity: The practice of maintaining consistent branding methods across all channels including personal websites, social media advertising, printed advertising, etc.] Brand continuity is an important concept, because as a business owner, you could seriously...

Attracting Customers For Your Business

“Once entrepreneurs have correctly identified who their target customers are, it’s time to get down to work attracting them to your business,” says an Inc article written by Infusionsoft CEO, Clate Mask. The article “5 Must-Know Ways To Attract...

Without This Your Marketing Success Is Doubtful

All other things being equal, persistence, not quitting and pressing forward, even when we don’t see the results we are hoping for as quickly as we like, is critical for the small business owner working to build their business and brand. Persistence is needed...

Marketing: Are You Putting All Of Your Eggs In One Basket?

Marketing today is significantly different than in the past. The Internet and more recently, in the last decade or so, social media have disrupted how businesses reach their target audience(s). We now live in a digital world and that digital world has, and continues,...