The Power of First Impressions and Branding

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” – Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively that first impressions are important. We...

6 Ways To Make It Easy For People To Find You Online

Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it’s important to make it as easy as possible for people to find and connect with you and/or your business online....

How To Respond To Negative Patient Reviews

“How To Respond To Negative Patient Reviews” is written by Phase 5 Analytic’s Founder and CEO, Andrew Epprecht. It originally appeared as “How to Respond to Patient Reviews” on Phase 5’s website and is reproduced here with...

Bad Online Customer Reviews And How To Handle Them

One of the best ways to handle bad online customer reviews is to have lots of good online reviews to significantly outweigh any negative. The more 5-star reviews and recommendations you have, the less importance will be attributed to a few less than stellar reviews...

Should A Website Be The Hub Of Your Online Presence?

With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? A Facebook Page Is A...