Your website is often the first encounter users have with your brand, and it’s crucial to make it count. Among the many design choices you’ll face, one of the most debated is whether to use rotating or slider images or to opt for a static or hero image... Boosting posts on your Facebook Page? If so, there are things you need to pay attention to, to make sure you’re not overpaying, that your call-to-action works and that you’re reaching the right audience in the Facebook news feed. Boosting Posts To-Do List... It Used To Be The (Print) Yellow Pages, Now It’s Your Business Website It wasn’t that long ago that the first place consumers went for general information about a business or its products was the Yellow Pages. Consumers couldn’t find detailed information and pricing... The importance of our customers’ experience with our business, when building a successful brand shouldn’t be underestimated. The customer experience has always been important. But it is even more important today. Because consumers can so easily share... “Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” – Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively that first impressions are important. We... One of the best ways to handle bad online customer reviews is to have lots of good online reviews to significantly outweigh any negative. The more 5-star reviews and recommendations you have, the less importance will be attributed to a few less than stellar reviews... 