Brands are fragile. Everything we do and say strengthens or undermines the reputation of our brand in the marketplace. It’s not just everything we do and say that influences our business and our brand reputation. Everything our staff do and say has... When we think about branding our first thoughts often centre around our name, logo, colors and maybe a tagline. But branding is so much more! Branding isn’t the same as marketing, although it is a piece of the marketing equation. Marketing is what we do to promote our... 