Pinterest Gaining On Facebook In Sharing Traffic

by | Branding, Facebook, Marketing, Pinterest, Social Media

Tom Risen reported today in US News that, “Pinterest is gaining a larger piece of the social media market and is growing as a holiday destination for e-commerce, two new studies show, while established player Facebook is starting to lose ground to the young company.”

Gigya eCommerce Stats“Pinterest, founded in 2010, still does not generate revenue. But in October, the company was valued at $3.8 billion following a round of venture capital financing by Fidelity Investments,” reports Risen in US News.

Risen refers to consumer management firm Gigya’s article by Victor White that says about Pinterest, “The photo-sharing network, which already has over 70 million active users, has truly become a top sharing destination and, in some industry verticals, even surpasses more established social networks like Facebook and Twitter, in its “share of shares.”

The Gigya article also includes an interesting Infographic with stats for Facebook, Google+, Pinterest, Twitter and other.

Under the eCommerce heading, the infographic states, “Pinterest’s popularity as a sharing destination was most evident on eCommerce sites and apps, where it continued to lead all social networks in shares. Pinterest recently released APIs that will allow business to showcase their most popular pins on their own websites and mobile apps, a new development that could help Pinterest increase its lead in eCommerce sharing in particular.”

To read the full article by Tom Risen in click here.

To read the full article by Victor White on click here.