Naming Your Facebook Page For Facebook Search

by | Best Practices, Facebook, Facebook How To's, Social Media

How your ‘Name’ appears on your business Facebook Page is important! And we’re not talking about your ‘Username’ often referred to as your distinct URL. Although your distinct URL is important too.

Your Facebook ‘Name’ is what appears at the top of your Facebook Page (near the ‘Like’ button). And your Username is the URL that appears in your browser’s address bar.

Your Facebook Page name is important because it is the information Facebook uses to generate search results when people do a search using the Facebook search function.

For this reason, you want to think carefully about what your Page name should be.

Naming Your Facebook Page – Think Carefully

For sales representatives like realtors and mortgage brokers: do you have a name that is well known in your field when people conduct a search? Or do you work for a well-known company that people may search for? In other words, is there a benefit to including both the company name and your personal name when you name your Facebook Page?

It makes sense to ‘Name’ your Page something your customers are likely to think of or be searching for on Facebook. Or, as close to this as reasonable.

If you are a realtor or a mortgage broker or a specialist of some kind, you may want to include something about your specialty when you Name your Page. It will make it easier for those who don’t know you and haven’t heard of you to find you by your specialty.

For instance, say Jane Smith is a realtor in the Abbotsford area. She may decide to make her Username facebook.com/AbbotsfordHomes. When setting up her Page Name she may decide she’d like to use Jane Smith Realtor or Jane Smith, Abbotsford Homes for the name that will appear near the top of her that appears at the top of her Facebook Page. This name is also the name that will appear in the Facebook News Feed.

When naming your Page keep it relevant to your branding but also take into consideration what people may be searching for and if there is a way to work that into your Page name. For instance, if Jane Smith the realtor only uses Jane Smith for her page she will likely lose out on someone searching for a realtor generally or more specifically in her area. For this reason, Jane Smith, Realtor – Abbotsford Homes may make more sense.

Things To Keep In Mind When Naming Your Page

Here then are a few things to keep in mind when naming your page:

  1. Unlike Facebook Usernames, Facebook Page names are NOT limited to just one business or person. They do NOT need to be approved as unique by Facebook. Unlike your Facebook ‘Username’ or web address that is only available to one user worldwide.
  2. You can change your Facebook Page name periodically. So, if you don’t get it right at first you can fix it later.
  3. Your name should be relevant to your business and make sense to your customers
  4. For some businesses or brands, it may be advantageous to include your business phone number (land line or mobile) next to your Page name. For instance, Joe’s Plumbing, 778-823-2888.
  5. For some businesses or brands, it may be advantageous to include your service area after your Page name. For instance, Joe’s Plumbing, Vancouver Area.
  6. Don’t try to cram too much into your Page name! Aim to keep it so that all of the text appears on one-line on a desktop device and no more than two lines on a cell phone.

There are some restrictions on what Name you can use with your Facebook Page. And if you use a name that is not yours to use your Facebook privileges can be revoked by Facebook.

To change your Facebook name or to create your distinct Username, look for and click on ‘Edit Page Info’ on your Facebook Business Page. It will open to the area where you can change your name. Your username can also be changed there.

  1. Log into Facebook and go to the Page you want to name.
  2. Choose the ‘Switch into … ‘ link so you are working as your Facebook business Page (not your personal profile).
  3. Find and click on the Settings link that you’ll find in the ‘Manage Page’ column appearing on the left side of the Page.
  4. When the Settings area opens, just beneath the General Page Settings look for the Name field and click on the ‘edit’ link to the right of the Name field.
  5. In the area provided for the Name enter your preferred and then click on the Review or Save link. (Note, once you change your name you will not be able to change it again for 60 days, so double and triple check that what you have entered is indeed what you want to save.)
  6. Check your Facebook Page to see the changes live.

Once your custom Facebook Page Name is created, visitors should be able to search for and find your name by entering it. Although, keep in mind that if the name is commonly used by others you will be lumped in with all Pages that have used that name.

While your Facebook ‘Name’ is key to the Facebook search function, the ‘Username‘ makes it easier to promote your Facebook Page by making it easy to remember your Page address. Your Facebook Name and URL or Username is also important for other non-Facebook search engines like Google and Bing.

Updated January 2024

(Original article October 2011)