“Great marketing only makes a bad product fail faster.” – David Ogilvy

“The secret to success in any business is to sell a great, compelling product.” – Michael Hyatt

The above quotes carry pretty much the same message: The results of your marketing efforts, long-term, will rise or fall on the value/quality of your products and services in the eyes of the consumer.

Make it great – we’re not talking perfection here – and give it your best. This alone won’t ensure success but without this effort it may solidify failure.