‘Donate Now’ Button Announced For Nonprofits On Facebook

by | Facebook, Marketing

Facebook introduced a ‘Donate Now’ button for non-profit organizations earlier this week saying, “Today we’re starting to roll out a new feature called Donate that lets people contribute directly to nonprofits through Facebook.”

According to Facebook, “The Donate feature will appear beside Posts in News Feeds shared by participating nonprofits and at the top of their Facebook Pages. When people click “Donate Now” they can choose the amount, enter their payment information, and immediately donate to that cause. They also have the option to share the nonprofit’s post with their friends. We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them.”

“In times of disaster or crisis, people turn to Facebook to check on loved ones, get updates, and to learn how they can help. In November 2013, in the wake of Typhoon Haiyan, we partnered with the International Federation of Red Cross to let people donate directly to the Red Cross’s relief efforts in the Philippines. After seeing the generosity of people around the world toward this effort, we’ve been inspired to help everyone donate, at any time, to the organizations they care about most,” Facebook said.

The feature was developed as Facebook partnered with a few nonprofits and they now want to make the feature available to more organizations soon. Nonprofit groups interested in getting this new Facebook Donation feature can fill out a form in the Facebook Help Center by clicking here.