Curata shared The Ultimate Content Marketing Tools List article and infographic in January of this year. It came in first in Lead MD’s 10 winners of the Content Marketing Nation Contest. The infographic appears below.
Marketers Increase Content Marketing Budget in 2014
The Curata article notes, “Demand for businesses to provide their readers with the best content available is on the rise and 71 percent of marketers are increasing their content marketing budget in 2014. Because of this, the content marketing tools universe is expanding.”
The infographic provides an overview of the various tools that made The Ultimate Content Marketing Tools List. To find out more about the various tools read the full article by clicking here.
The infographic includes the names of content marketing tools and the article provides a list of some of the names included in the infographic, along with brief description of their service.
Content Marketing Tools List of Categories
The categories mentioned in the article, with a list of some of the service provides provided, includes:
- Lead Tracking Tools
- Marketing Automation
- Personalization
- Email Marketing Tools
- Sales Enablement
- Social Media Management
- Social Media
- Blogging & CMS
- Paid Distribution Networks
- Content Promotion Tools
- Webinar Tools
- Sources for Content Creation
- Content Curation Tools
- Content Optimization Tools
- Content Enrichment Tools
- Content Collaboration Tools
- Content Authoring Tools
- Social Media Monitoring
- Other
Surprisingly, Google’s MailChimp is in the infographic but not in the list of Email Marketing Tools. AWeber, an excellent paid service, didn’t make the infographic or the list.
For Small Business
For the average small business owner this list is likely to feel confusing and overwhelming. However, the list provides a good overview of available services and can be helpful if you have something specific in mind you are looking for.
The average micro or small business does not need something from each category mentioned, but if they are serious about developing and growing their business and online presence they are likely to need a few. For instance, email marketing, social media marketing and social media management to get started.
Thanks to David Cheng of Sharebloc for sharing this article.