A helpful and detailed infographic from the Planning Pod, that provides an overview on “Building a small business brand online”. A few of the statistics shared (sources noted at bottom of infographic), about why building your brand is important to the success of your business, include:
- 85% of consumers choose a known brand over an unknown brand when making an initial purpose
- 75% of consumers cite brand awareness as a major influencer when making a buying decision
- 60% of consumers consider it risky to buy from a brand they have never heard of
- It costs 6X less to retain an existing customers versus acquiring a new one
See the infographic below for more.