Building A Small Business Brand Online

by | Branding, Growing Business, Online Presence

A helpful and detailed infographic from the Planning Pod, that provides an overview on “Building a small business brand online”.  A few of the statistics shared (sources noted at bottom of infographic), about why building your brand is important to the success of your business, include:

  • 85% of consumers choose a known brand over an unknown brand when making an initial purpose
  • 75% of consumers cite brand awareness as a major influencer when making a buying decision
  • 60% of consumers consider it risky to buy from a brand they have never heard of
  • It costs 6X less to retain an existing customers versus acquiring a new one

See the infographic below for more.

Building a Small Business Brand Online

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