Consistency in branding, across all platforms – online and print, helps build awareness and brand name recognition for your business. Consider some of the major brands and what brings them to mind. Their branding is not what has made them great, but their branding combined with the products and services they sell and their quality (or not), often coupled with a memorable tagline, make them ‘rememberable.’
And branding isn’t just about bringing in new business, although that is nice. As the infographic below points out “branding builds customer retention” too.
The ‘Branding; Project the Right Image Every Time’ infographic below includes the following statistics:
- 68% of consumers are more likely to spend time reading content from a brand they are interested in
- 29% of Twitter users follow a brand
- 84% of daily Facebook users have liked a brand
- 71% of social media users say they are more likely to purchase from a brand they follow online
- The probability of selling to an existing customer is 60-70% higher than a new client
- 20% of your customers will deliver 80% of your revenues
