To an extent, SEO and SEO tactics are an arms race between search engines and the people who are trying to rank as highly as they can (even if they don’t actually deserve it). Google regularly updates how they rank websites and what criteria they use. Then the... First impressions can be make-or-break your business, especially when it comes to Internet marketing. Here at Straight North we’ve reviewed more than 350,000 website conversions and discovered that 83 percent of the time, website visitors convert on their first visit.... [Brand continuity: The practice of maintaining consistent branding methods across all channels including personal websites, social media advertising, printed advertising, etc.] Brand continuity is an important concept, because as a business owner, you could seriously... 