With an estimated 68% of North American Internet users on Facebook and 59% social network penetration in North America, social media offers businesses the opportunity to build brand awareness and reputation, earn consumer trust, showcase expertise and meet potential customers. Globally, roughly one-third of the world’s population is now active on social media.
To help businesses figure out their social media strategy, Hootsuite developed “How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence.” The guide offers useful information for any business looking for some help in creating their social media strategy.
Hootsuite’s guide recommends taking these 5 steps when creating your social media strategy:
- Establish SMART goals
- Audit your social media presence
- Introduce a content strategy
- Measure your progress
- Adjust your strategy
The guide provides information relevant to each step.Use the link below (or click the ‘How to create a social media strategy’ image) to request the guide from Hootsuite.
Click here to request ‘How to create a social media strategy’ from Hootsuite.